Sales Manager

Hotel Lucile

Job Title: Sales Manager

Department: Sales

Reports to: Head of Sales and General Manager

Job Type: Full Time

Location: Los Angeles, CA (Hybrid)

Position Type: Exempt

Compensation: $75,000 - $95,000

‍The Sales Manager will be responsible for driving business development across hotel sales, including guest room and event bookings. This role focuses on cultivating long-term, repeat, and value-driven client relationships that support the achievement of revenue growth objectives.

Essential Functions:

  • Develop and execute effective strategies to meet or exceed quarterly sales goals, targets and initiatives. 
  • Fully develop Group Market Segment through the solicitation of new profitable group business in both rooms and events.
  • Create a solid base of corporate transient accounts. 
  • Network & research to capture competitor's accounts.
  • Create relationships with trade industry professionals, corporate and social planners
  • Attend trade shows as requested in and out of the market - determine best ROI shows to attend that fit brand initiatives and company ethos.
  • Maintain a complete database of accounts in defined territories.
  • Meet monthly KPIs and regularly perform sales calls, site inspections, prospecting calls, and schedule sales blitzes.
  • Actively participate in community and industry organizations and travel where needed for client appointments, site visits etc. to benefit property's exposure to the community and revenue growth.
  • Develop SMART Plans & Development Goals as well as Marketplace Action Plans.
  • Manage proposal preparation, contracts, group/event coordination and servicing (rooming lists, group payments, BEOs, post-contract client communication) to ensure seamless group execution and client satisfaction.
  • Manage administrative tasks, including preparing reports, maintaining CRM records, updating hotel profiles and sales materials, drafting DBRs and group contracts.
  • Participate in all required sales and events meetings.
  • Manage site tour preparation and communication.
  • Be well-versed in all assigned hotel’s facts and value offers in order to show and/or share the details with clients when needed.
  • Complete weekly/monthly task reports for submission to Head of Sales, task documents should include past completed and future tasks planned for follow-up and completion.
  • Develop strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
  • Develop customer profiles and maintain an effective trace system with detailed, and accurate information, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
  • Respond to and handle client/contact problems and complaints when required.
  • Utilize effective time management to follow up and complete tasks to ensure client satisfaction.
  • Exhibit a positive and involved team attitude to all hotel departments and maintain open communication with all co-workers for the best overall performance of Casetta hotels.
  • Communicate with clients in an effort to get all required details allowing for operations teams the time to prepare for events.
  • Work with the Casetta Sales Team to develop effective ways to organize tasks and communication with operations teams at all properties.
  • Handle all other tasks, assigned by the Head of Sales. 
  • Support Sales Team through transitions and deployment changes. 

Hotel Culture:

  • The Sales Manager is expected to lead by example and foster a culture of inclusivity and collaboration.
  • Be part of a leadership team of brand advocates who believe in what the hotel has to offer and who are personally invested in its success.
  • Foster an environment where team members know they are valued, ensuring they are treated fairly and with respect.
  • Continuously strive to improve and maintain client and guest experiences.
  • Be a leader in managing the overall reputation management of the hotel.
  • Continue to give the brand a voice – naturally showcasing what the brand has to offer and its virtues to others (employees, leaders, owners).
  • Easily translate a passion for the brand into a unique experience for both guests and employees.
  • Personify the best values of the brand, demonstrating exceptional work ethic and service delivery for all employees on property.

Requirements: 

  • 5 years Sales Experience or equivalent in lifestyle boutique hotel experience.
  • Excellent written and verbal communication.
  • Strong relationship building, organizational, professionalism and problem-solving skills.
  • Proficient in Microsoft office.
  • Cloudbeds PMS and Triple Seat CRM experience a plus.
  • Comfortable working in a fast-paced, guest-focused environment with a commitment to exceeding sales goals.

Benefits:

  • 401k with Company Match (full-time)
  • Health, dental, and vision insurance (full-time)
  • Holiday Pay
  • Paid Vacation
  • Cell Phone Allowance
  • Company Growth & Leadership Development
  • Professional Advancement
  • Maternity and Paternity Leave (full-time)
  • Travel perks and discounts at hotel properties.

Note: This job description is not intended to be a contract for employment, and the employer reserves the right to make any necessary revisions to the job description at any time.

About Hotel Lucile: Hotel Lucile is a landmark boutique property in the heart of Silver Lake, Los Angeles. Originally a church constructed in 1931, the building has seen several iterations of its purpose, with a rich history to inform its present day persona. The property includes 25 guest rooms, a restaurant and bar within the former sanctuary, choir loft and roof top communal spaces, pool, and gym.

A rotating program of artists and exhibitions, thoughtful minibar selection, and community programming will all bring dimension to the experience for both hotel guests and locals alike. While elements of the building have evolved, as it has been doing for nearly a century, many original elements have been preserved to maintain its distinct character against the contemporary design, such as the original stained glass, soaring ceiling beams, window frames, and wood flooring. 

Hotel Lucile is looking forward to opening its doors to the neighborhood once again — as a second home for those coming from afar to explore the city, and locals looking for a space to gather.

About Casetta: ‘Casetta,’ Italian for little house, is a hospitality brand that breathes new life into buildings with distinct histories, in meaningful destinations. Our name is our guide as we foster familiar spaces that feel like home. 

Each property carries its own personality expressed through thoughtful design, considered food and beverage, and authentic community connection, with a recognizable thread running throughout. Whether drawn to surf, snow, or city energy, guests find a welcoming retreat: a little house, close to home. All driving distance from one another, the Casetta portfolio promises ease of travel and a familiar hospitable feel across the board.

As a team, we are guided by the following internal principals:

  • A Warm Welcome: guests arrive as visitors and leave as friends
  • Proximity as Priority: close enough but different enough
  • Discover Anew: an offering of something new
  • The Casetta Thread: to feel the Casetta experience, regardless of the property
  • Leave it Better: leaving places, buildings, and communities better than we found them

Our portfolio includes Casa Cody, in the heart of Palm Springs, The Pearl Hotel in San Diego, Hotel Marina Riviera in Big Bear Lake, Hotel Willa in Taos, and The Surfrider in Malibu. The newest property in our portfolio, Hotel Lucile, will open in the heart of Silver Lake, Los Angeles, late Summer 2026.

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